Design2Desire was established in 1997 in Birmingham’s Jewellery Quarter, by Manoj Parmar.
After studying at the School of Jewellery, Manoj pursed a career in design and hand crafting bespoke jewellery.
Focusing on simple forms, and adding the element of colour in to the designs, created a starting point for the project. The ideas soon flourished into pieces of jewellery, and gained immediate attention. The different ranges of items soon followed with the use of precious and semi-precious stones and a variety of coloured metals.
The creation of Design2Desire came due to the lack of jewellery which was catered to the individual.
Designing and creating individual pieces of jewellery based on the person’s style and inspiration have become the benchmark concept of Design2Desire.