Coronet® is the signature brand of Aaron Shum Jewelry. Each piece of Coronet® is made from 7 high caliber diamonds set WITH NO PRONGS holding the center diamond, the patented setting technique along with precision of cut, symmetry and polish of diamonds attribute to the best fit proportion to conceive a luminous solitaire diamond effect yet at exceptionally competitive value.
To their pride and joy, Coronet® had received the Hong Kong Top Brand Awards in 2010, and it is the first and only jewelry product brand in the history of Hong Kong industry winning this prestigious award. Besides, it had won the Hong Kong Famous Brand Award in 2012 and Hong Kong Star Brand Award in 2013 respectively.
Throughout the past years, Coronet® has established a global reach of over 1000 POS. In 2015, the Coronet® diamond guitar set with more than 400 carat of diamonds on 1.6kg of 18k gold was verified as the world’s Most Valuable Guitar by Guinness World Records; in the consecutive year, Coronet® collaborated with Hollywood superstar Jermaine Jackson in creating “Circles of Life”, a Fender bass set with 16033 jewels, and attained the Guinness World Records “Most Jewels on Guitar” title, whereas it has confirmed the status of CORONET® as a world-class luxury brand.