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At 77 Diamonds, we pride ourselves on our visionary outlook and modernity. Without a solid foundation, however, these fine attributes would vanish into thin air. With significant experience in the online jewellery trade – spanning many generations – Tobias and Vadim have transferred their past expertise over to the whole team.

Hailing from a family of esteemed diamond merchants in Antwerp, Vadim vividly remembers his childhood visits to the diamond mines of South Africa. Here, he witnessed the process of diamond extraction and how rough stones were honed into brilliant jewels. It impressed upon him – at an early age – the importance of transparency and ethical practices within the trade. Tobias, by contrast, has a background in the online luxury industry. This afforded him a unique understanding of the emotional significance and symbolism embodied in every jewel.

Their different skill sets complemented each other perfectly, enabling 77 Diamonds to boldly move forward into an already established industry and become innovation leaders who champion the dreams of customers worldwide.

77 Diamonds, London Address

3-4 Hanover Square, Greater London, England W1S 1HD

77 Diamonds, London Phone Number

77 Diamonds, London Email Address

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